Short Code Marketing

Nearly everyone in the United Kingdom has a mobile phone, and many of those people spend their days texting each other. So it's no surprise that more and more businesses are turning to SMS and text message marketing to make an impact.


And one of the fastest, most effective and simplest ways to make that impact is by using Short Codes.












What are Short Codes?
Short Codes are five digit numbers that clients can use to text your company. You'll have noticed them, as they've become extremely popular with radio stations, nightclubs and television programmes which use them instead of long-winded and hard to remember mobile phone numbers.


An example of a five digit code used in this kind of SMS marketing is this: 80818.


What is Short Code Marketing?
Short Code marketing is the act of using text SMS short codes to allow prospective or current clients to carry out various actions using their mobile phones. Common uses include:


- Signing up for promotions or offers
- Entering competitions or prize draws
- Voting or completing a survey
- Requesting a call or further information, such as a brochure
- Registering an interest for a product, service or event
- Applying for a discount or promotional coupon


Your company can carry out any of these marketing actions, or prompt any other action or response you would like clients to carry out using an SMS text message.


Why Should I Use This Type of SMS Marketing?
The main reason for a business to use a text SMS Short Code marketing campaign is to engage with customers. It's far easier to motivate prospective clients to send a text message to a short, easy to remember number than it is to get them to phone in and speak to someone or visit a website.


Because it's so quick and easy, and texting is so widely used, it's something your customers will engage with without a second thought.


In short, you should use them because they're quick, simple and attractive to customers. And if you find a good service provider, you won't pay over the odds for it.


How Does My Business Start Short Code Marketing?
That's easy. Just find a company who specialise in the field of Short Code marketing, and they'll take you through it step by step.


Of course, there are many other ways to market your business using SMS and text messaging services, but this is one of the quickest and easiest. So when you've found a service provider, don't forget to see what else they can do for your company. Chances are, you'll be happy with their answer.

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